Not designed for ipad reading
This is like reading a pdf or a web page. The column layout does not fit the ipad. You will find yourself enlarging and shifting the text around as if it was a web page. Many times as I tried to adjust so I could read, it bounced back to a different text size and position on the page as I was trying to scroll. So reading the articles is a lot of work on the ipad. I would suggest buying a paper subscription until they actually design their layout FOR the ipad. I did like the content...
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DISCOVER Magazine, v7.10